Motive instead of phrases · Relevance instead of reach · Motive instead of phrases · Relevance instead of reach ·
Where it starts
Do traditional methods still work in 2026?
Traditional channels reach people who have to actively look for work. Experience shows those candidates change employers often. If you want people who stay, these channels usually disappoint.
Temp agenciesexpensive, rarely permanent
Recruiterscommission instead of fit
Job centreonly reaches active seekers
Job boardsseen, overlooked
Print adsthe wrong audience
Result: no applications that stay
Not like this
The second wrong turn
Why social recruiting alone doesn't solve it
Plenty of agencies promise to find passively open candidates that traditional channels miss. The positions still stay open.
Ads are seen but ignored
Interchangeable phrases like “We're looking for you”
Burned budget without measurable results
Our conviction: the problem isn't reach. It's relevance.
The solution
A motive-based recruiting system
From more than 460 hires we know which reasons to switch don't get ignored. Five building blocks interlock like cells in a honeycomb.
01 · The system in five cells
Motive-based job offer
Communicating the reason to switch is what decides. Everyone wants “flat hierarchies”, and yet such phrases do nothing. We find the motive that is genuinely true in your business and put it up front.
From 464+ hires: what really moves skilled workers
One reason to switch, not a list
Written for your region and your trade
Examples from running campaigns
02 · The system in five cells
Relevant reach
Why are there good employers who can't find staff? Because they are overlooked. We make you impossible to overlook as a good employer in your region.
Reach where your skilled workers live
Visible to those who aren't looking right now
Budget with a measurable result
Your region, not the whole country
03 · The system in five cells
Tunnel application process
Convincing candidates is pointless if they don't apply in the end. You can hardly get lost in a tunnel. Our application process is just as intuitive and free of hurdles.
Apply in under two minutes, no CV
On the phone, after work
Every application lands with us immediately
One path, one exit
04 · The system in five cells
Candidate contact
We handle contacting and qualifying the applicants and, if you wish, schedule the interviews at your premises directly.
We call every applicant
Driving licence, training, availability: checked
You get the appointment, not the work
Qualified before you invest time
05 · The system in five cells
Photo and video production
A picture says more than a thousand words. With authentic photo material, phrases like “family atmosphere” and “nice colleagues” become unnecessary.
Shoot at your premises, two to three hours
Real colleagues, real vans, real workshop
Material you may keep using afterwards
From a shoot at a partner business
How it arrives with you
From the feed to the interview
Four stations a skilled worker passes before sitting at your table. We take care of every one of them.
01
The ad in the feed
Where skilled workers are in the evening: with a real motive, real colleagues, a real workshop.
02
Only your region
Reach where your skilled workers live. Visible to those who aren't looking right now.
Ad seenThree questionsContactDone
03
Apply in under two minutes
No CV, on the phone, after work. Every application lands with us immediately.
04
We call every applicant
Licence, training, availability: checked. You get the appointment, not the work.
Measured, not promised
What has come out of it since 2021
116+trade businesses served
464+skilled workers hired
92 %of clients receive qualified applications within the first 5 days
10–15working days until campaign start
2021founded
The process
From the first minute to the interview
Working with us costs you little time. Two calls, one shoot, then interviews.
01Welcome callWe get to know your business.approx. 30 min
02Deep-dive callRequirements in depth: training, licence, region.approx. 30 min
03Photo shootAt your premises, if you wish.2–3 hrs
04ImplementationAd, reach, application tunnel.10–15 working days
05First applications92 % of clients within the first five days.from day 1
Since 2021 we bring trained skilled workers into the trades
Our connection to the trades comes from family. My father is a tradesman himself. So I saw early on what it means for a business when people are missing.
For Benedikt it was his grandfather with his own electrical business, which is why hiring good people was always a topic. Benedikt and I aren't just business partners; we have known each other since school.
The connection to the trades and the way people work there stays with us to this day: honest, results-driven and, above all, at eye level. That is exactly how we have worked with our partner businesses for more than five years.
We are based in St. Petersburg, Florida. From there we find skilled workers for trade businesses internationally.
Hista is today one of the leading recruiting providers for the trades, working internationally.
Shoot at a partner business
Honest
We say beforehand what is realistic, and afterwards what was measured.
Results-driven
Applications are not a result. Hires are.
At eye level
We talk to tradespeople like tradespeople.
Frequently asked
What businesses ask us before the first call
The answers come from more than 116 collaborations, not from a brochure.
A collaboration consists of a welcome call (approx. 30 minutes) and a deep-dive call (approx. 30 minutes). If needed we do a photo shoot, which takes about two to three hours on site. After that you only need time for interviews.
What investment should I expect?
A recruiting service isn't tangible. Many providers exploit that and sell solutions for five-figure sums. Such an investment isn't necessary for one job profile. We name an exact price once we have looked at your case in the consultation call.
How fast do I get the first applications?
After the welcome call we need about 10 to 15 working days for implementation. After campaign start, 92 % of our clients receive qualified applications within the first five days.
I've already burned money. What do you do differently?
Clients often come to us after burning five-figure sums with other agencies. Kolb Industriekessel Service GmbH, for example, had been unsuccessful with a market-leading agency before. We offer the employee what he really wants: an improvement of his professional and private situation.
Where do candidates come from if the market is empty?
Only 5 % of all employees actively look for a new employer. With our motive-based system we move candidates who are currently employed to apply. That is why the method also works when the market is empty.
What if I don't offer special benefits?
Nobody has a magic formula. Our partner businesses didn't hire because they pay outrageous salaries or offer a four-day week. Many employers underestimate themselves. Pay on time and a boss who doesn't shout over every little thing is often all employees want.
How do you know which employee fits me?
In the deep-dive call we go into your exact requirements in depth instead of staying on the surface: training, driving licence, availability, region.
Request a callback
Let's talk about your open position
Non-binding, 30 minutes. You tell us who you're looking for. We tell you whether and how we can solve it.
Examples from running campaigns
